You know how the advice you get from bloggers, copywriters and Sonia Simone is to write your copy and your blog posts as if you are writing to one person. A very specific person. With known qualities.
Some of the advice even says to make a profile of this person. What they do. What they like. What they do when they aren’t working. What they believe in. I thought all of that was crap, until now.
See for a while I thought I had to write for all these different audiences:
- the facilitators who I team with
- the corporate folks who hire me for their meetings
- the environmental public policy wonks who are my peeps
- the cool people who are in my realm on Twitter and Facebook
- the creative entrepreneurs who come to me for visioning and brilliance.
It was confusing. I didn’t know who I was talking to and connecting with. I was trying to serve everyone at the same time. Tiring. Overwhelming.
I’ve solved that issue, here’s how.
It’s recently been brought to my attention that someone is reading my blog who is my ideal client. And this person gets me, like really gets me in the way that my friend Amna describes when she wrote,
Your complicatedness, that you thought was the source of all your suffering in life and that you would never transcend? That complicatedness is a gift.
Well, yes. It is.
So I’m going to write to that one person who really gets me and my complicatedness. Who is actually fascinated by my complicatedness and loves me for it. It will simplify my life drastically and free up the muse.
The qualities of my ideal person who I’m writing for.
This person has depth and substance, and can totally swim with me in the deep waters of my inner landscape, some of which I share here.
This person gets the value of visual thinking and creative processing. And how important the constructs and containers are when you bring a group of people together to make decisions.
This person share’s my goal of liberating the human spirit to do great things in the world. To soar to the heights. And to do that you need structure and freedom. Awareness, honesty, safety, vulnerability, trust, love. Stuff like that.
This person values my contribution to the world. Sees me as I truly am in all my fascinating brilliance and mystery. Understands that sometimes it’s in the depth of stillness where the most powerful change comes from.
This person is imaginative in their thinking about how they might use my abilities because there are many ways I could show up with my magic to be in service.
- I could, for example, lead a wisdom circle to tap into the rich wisdom that exists in all of us and is dying to be utilized.
- Or do a wonderfully wacky kinesthetic modeling session, which really needs a more descriptive name because the insights that come from visualizing in 3-D, essentially playing and designing with random stuff and then describing it, are really amazing.
- Or teach about visioning, finding your essence and mindmapping. Using those tools, and my superpower of clarity, to dig into the deeper furrow of your consciousness to see what wants to emerge into the light.
This person sees the High Priestess in me. (more on that later…)
This person is a bridge like me. Someone who can travel seamlessly through diverse situations and audiences, and find their home easily in all of it.
This person is open to the endless depth of wisdom that is the self.
This person sees all the facets of me. The facilitator. The visionary. The visual thinker. The artist. The strategist. The healer. The mystic. And it all resonates. This person would only want me to show up fully in my magnificence or not at all.
This person reflects back to me the best parts of my self.
This person allows me the safety to be fully present and totally on.
The island priestess casts her net.
I need more people like this person in my life. So I’m going to write to this one person and trust that in time many more will show up. The kind of people who I can shine for and we can do magical stuff together.
See, I collect interesting people. So from my tropical island, standing on the shore with my sarong billowing in the breeze, I’m casting my net. Let’s see who I can catch.