Miami. Mojitos. Architects. And me.

I’ll give you the punchline first: I’m still blown away by the paparazzi snapping pictures of your work. Everyone at the conference loved it. It was a huge hit. I haven’t worked with someone of your skill before. You have so much flexibility, a great sense of humor...

How to shine, in all your complicatedness.

You know how the advice you get from bloggers, copywriters and Sonia Simone is to write your copy and your blog posts as if you are writing to one person. A very specific person. With known qualities. Some of the advice even says to make a profile of this person. What...